at the last minute - translation to ολλανδικά
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at the last minute - translation to ολλανδικά

Last minute advertising; Remainder advertising

at the last minute      
op het laatste moment
at last         
  • V-Disc 12A, October 1943.
  • I Am... World Tour]] wearing a long gown.
ORIGINAL FILM SONG COMPOSED BY HARRY WARREN, LYRICS BY MACK GORDON; FROM THE 1942 FILM "ORCHESTRA WIVES"
At Last (song); At Last (Celine Dion single); At last
tenslotte, eindelijk, uiteindelijk
the last of the Mohicans         
  • ''[[Classics Illustrated]]'', ''The Last of the Mohicans''<br />Issue #4.
  • "Hawkeye's Cave" in 2016
  • [[Thomas Cole]], ''Cora Kneeling at the Feet of Tamenund'', 1827
1826 NOVEL BY JAMES FENIMORE COOPER
Last of the Mohicans; Last of the mohicans; The Last of The Mohicans; David Gamut; The last of the mohicans; The Last of the Mohicans (1932 film); Last of the Mohicans (novel); The Last of the Mohegans; Last of the mohegans; Last of the Mohegans; The Last Mohican; The Last of the Mohicans: A Narrative of 1757; The Last Of the Mohicans; The Last of the Mohicans (serial); The Last Of The Mohicans
de laatste van de Mohikanen (laatste overblijfsel van stam, uitbuiting)

Βικιπαίδεια

Remnant advertising

Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space or time slots that a media company has been unable to sell.

Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a "house ad", or given away for public service announcements or some other non-revenue producing filler. However, instead of taking a loss, media outlets will often take far less than their usual retail fees to unload their remnant space or time. This means advertisers can buy what is typically expensive media for a great deal less than normal. Although the space and/or time is sold at a steeply discounted rate, media sellers benefit as well, monetizing inventory that would have otherwise gone to waste.

Companies that want to take advantage of last minute ad space must make it easy for the media source to work with them and use their ad. Because these ad spaces come up at the last minute, media companies often would rather simply offer the opportunity to their larger advertisers because they have ready budgets, ad departments that can create an ad quickly, and managers that can make a decision swiftly. If newcomers want these sorts of opportunities to come their way, they must be as easy to work with as the large advertisers. Newcomers should let their ad reps know they are interested, and put some money aside and have an ad ready to go quickly. Because the space is purchased last minute, advertisers must have the capability to make quick decisions as to creative unit(s), and have the ability to swiftly measure how these last minute buys fit into and/or affects their budget. One caveat with respect to remnant ad buys in radio, TV, and internet is that this advertising space and/or time is completely preemptable. Preemptable rates can cause competition between advertisers when bidding for general market advertising space as well as remnant advertising space. Whoever bids the higher amount with the media company wins the surplus inventory.

Last minute advertising is a means to stretch a company's advertising budget a long way, but sometimes it is not the easiest way to operate because it is so last minute. Companies must be prepared to act quickly.

Παραδείγματα από το σώμα κειμένου για at the last minute
1. But at the last minute, the senator decided to pass.
2. Oncoming trains had to be diverted at the last minute.
3. But his appearance was cancelled at the last minute and instead he spoke on the telephone.
4. Pervez Musharraf was to attend but bowed out at the last minute.
5. "I just wish that you weren‘t raising this at the last minute." The last minute!